"I didn't build Algoma because skincare mattered to me. I built it because I was already tracking my sleep, my workouts, my week — and my face was the one system I'd never bothered to run. I wanted something that took away the stress of acne randomly appearing, something I knew would hold up regardless of workouts, deadlines, or whatever else the day threw at me. But more than anything, I wanted something accessible — I've seen so many of my guy friends and peers buy a random skincare stack, use it for a week, and quietly give up because it had ten steps and no clear payoff. Two products, same two steps, every day. Not a lifestyle, not a project — just one more thing that runs on its own once it's set up right. That's the whole pitch, and it's the same pitch I'd give you in person."